Establish a smooth shopping experience for women interested in enhancing their style creating a lasting impression.
Deliverables
Branding, design system, wireframe, information architecture, high-fidelity mockup.
Design system
Some of the styles and components in the design system created for consistency, and to help maintain and build the app.
Information architecture & wireframes
We explored the user flow by utilizing an information architecture and establish the direct and global connections. Wireframes were used to get a direction of the placements and size of the different elements and features.