Brand & website
Scandinavian Highlands
A brand identity and website for a geological company providing AI & MML tailored tools and services, built around the raw, quiet character of the Nordic landscape.
Client
Scandinavian Highlands, DK
Role
Logo, brand identity, web design
Timeline
2023
Tools
Figma, WordPress, Elementor
Overview
Scandinavian Highlands is a Danish geological company offering tailored AI and MML tools and services. I created their brand identity and designed their website, so a technical, data-driven company could feel as grounded and approachable as the landscape it works with. The project ran over five weeks in 2024.
The Problem
The company works at the meeting point of geology and advanced technology (AI and mathematical modelling), which is hard to communicate in one glance. They needed an identity that didn’t look like generic tech, and a website that explained offering services for companies in geology, counsellors, and scientists. It was SH’s first brand and website.
Outcome
- A complete logo and brand identity, with a symbol and wordmark that work from favicon to large format, and have roots in the earth and the AI tools.
- A colour palette of highland blue and stone tones, pulled from the landscape
- A WordPress website built in Elementor around the new identity
- Overall, they were very pleased with the logo and the website.
Approach
I started with the contrast at the heart of the company: raw natural material on one side, precise technology on the other. The logo mirrors this. A flowing line symbolises the earth, with a circle above representing analytic tools in space, set beside a clean, geometric wordmark.
Stone textures and a falling rock became the visual language, so the brand feels tactile and a little unexpected for an AI company. I kept the palette restrained, with blue as the single bright accent, so the identity stays calm and credible.
For the website, I designed in Figma and built in WordPress with Elementor, so the client could manage the content themselves afterwards.
Key features designed
A brand identity with a website ready to create interest, collaboration, and assignments for the target audience.
- Logo and wordmark: A simple symbol and geometric type that stay legible at small sizes
- Colour and imagery: Blue, navy and stone tones with rock photography as the brand’s signature
- Website structure: Visitors were guided to the tools through the homepage and a page with video presentations of some of the core features.
Homescreen
A calm, confident first impression: the brand’s rock and mark, and one clear path into what the company does
Image 1: Homepage
Image 2: Homepage exploration
Image 3: Social media, LinkedIn
Image 4: Hexresponder, the AI tool
Image: mobile view of the service page
Image: profile images
Video 1: Presentation of Hexresponder Video 2: A walk through the site
FAQ
Yes. Because it’s built in WordPress with Elementor, the team can edit text and images without needing a developer.
I start with what makes the company different and let that shape the visual language. For Scandinavian Highlands, that was the meeting point of raw geology and advanced technology, which led to the stone textures, the restrained palette and the clean, geometric type.
Yes. I focus on explaining complex offers in plain language, so visitors without a technical background can still understand what the company does.
You can book a free call or write to me, and we’ll talk through what you need.