Website concepts
Case studies exploring end-to-end delivery, from design to a live website
The problem
Many small service businesses need a website that does two things at once: build trust quickly with new visitors, and support ongoing content marketing without relying on a developer for every update. This is how I approach a new site, from the first wireframe to a live, client-ready result.
Approach
I designed and built two related concepts:
- Consulting Business. A single-page site focused purely on conversion: a clear value proposition, service overview, and a frictionless contact flow. The goal was to see how much trust and clarity I could build with minimal navigation.
- Service with Blog. The same core structure, extended with a built-in content management system, so a non-technical client could publish new content independently without touching the underlying design. I deliver this same structure in WordPress.
Both were designed with a fictional client in mind, to keep the process realistic while giving myself full creative freedom. To illustrate the concept, I applied it to a fictional therapy practice, but the same structure works for any small service business.
Outcome
Two live, responsive websites: one lean and conversion-focused, one built for scalable content publishing. The project reinforced how much can be delivered end-to-end as a solo freelancer, from wireframe to a client-ready, editable website.
View Website: Service Business with CMS →
View Website: Consulting Business →
