I designed and built two related concepts:
- Consulting Business. A single-page site focused purely on conversion: a clear value proposition, service overview, and a frictionless contact flow. The goal was to see how much trust and clarity I could build with minimal navigation.
- Service with Blog. The same core structure, extended with a Framer CMS-powered blog. This let me explore how a non-technical client could publish new content independently, without touching the underlying design.
Both were designed with a fictional client in mind, to keep the process realistic while giving myself full creative freedom. To illustrate the concept, I applied it to a fictional therapy practice, but the same structure works for any small service business.