Summary
Designing Better Sleep Habits
In a world designed to compete for attention 24/7, sleep is often neglected. This project explores how UX and behavioural design can support healthier sleep routines.
The Challenge
Most sleep apps focus on tracking data, not behavior change. The challenge was to design an experience that helps users build and sustain better sleep habits over time.
The Approach
Through user research, persona development, and competitive benchmarking, we identified key pain points and opportunities. These insights guided wireframing, interaction design, and the creation of a personal sleep assistant, supported by gamification to drive engagement and motivation.
The Outcome
A sleep app concept that prioritizes personalization, habit formation, and long-term user engagement
01 Problem statement
Suffering from sleep deprivation highly affects productivity. Most apps are bustling monitors, recording useful, unused data.
Cognitive issues and indecisiveness
❤️ Risk of cardiovascular disease.
🧬 Damaged immune systeme.
📊 Type2 diabetes & mental problems.
02 Our vision
Fostering sleep habits to enhance a healthy living, wellbeing and the quality of life.
01
We want people to rethink sleep as the primary gateway for a better life.
02
Sleep shape your mood, focus, relationship and lasting health.
03
Sleep creates emotional balance, and mindful living.
04
We envision a future where
- Your stress dims the light, not a timer.
- Your smart assistant suggest a wind-down playlist, when your sleep rhythm is off.
- You receive a morning mood presiction based on how your body and mind reset.
03 Market opportunity
Health plays an important role in the growing interest in connected living.
01
The sleep economy BOOMS – because of a new awareness of sleep’s impact on mental, emotional and physical health.
02
The technology is already here, and there is an increasing focus on connected living and how it can be used.
03
Current apps only track facts, which leaves a gap in the market.
04
We envision a future where
- Your stress dims the light, not a timer.
- Your smart assistant suggest a wind-down playlist, when your sleep rhythm is off.
- You receive a morning mood presiction based on how your body and mind reset.
04 Target audience
Young professionals who balance careers and family life.
01
Demographics
- 25-45 years old
- Upper – middle class
- Urban / sub urban
- Able or willing to pay for premium subscriptions
- bring fast relief and satisfaction
02
Behaviours patterns
- Health-conscious
- Tech-savvy
- Stress or overstimulated
- Routine-driven & open to new habits
- Enjoys personalised content
- Values tools that bring fast relief and satisfaction
03
Needs
- Fall asleep faster
- Wake up feeling refreshed
- Bring down nighttime awakening
Pain points
- Overthinking when going to bed
- Poor sleep quality despite recommended hours
- Trouble keeping up with sleep schedule
User profile
Thomas Bergman
Desire
- Get a better sleep
- Change bedtime routines
- Become more productive and awake during his waking hours
Pain points
- Problems with managing time, late in the evening
- Difficulties waking up
- Shared flat means he can’t control noise & light
05 Our solution
An advanced platform to help people value their sleep
Somnus creates a sense of identity
Advanced platform to help people to value their sleep
06 Key features
HARD
- Smart living sleep app
- Smart lightning
- Thermostat control
- Soundscapes
- Device muting
SOFT
- Emotional sleep feedback
- Personal wind-down ritual builder
- Live sleep coaching
- Sleep persona insights
Building features
User flow
UI kit & components
Wireframe
Prototype
High-fidelity prototype
Homescreen
Micro interactions add delight and are among the many features that make the app feel alive and engaging,
Personalisation
Bite-sized chunks of information on how sleep affects your life in different categories, which adapt to the person’s sleep pattern. Presented in swipe cards, making it an immersive experience.