Research · Branding · Interaction design · Prototype
Problem
Traditional banking apps are confusing, slow, and built for the wrong generation.
Approach
Gen Z interviews → benchmark → concept exploration → UI system → prototype.
Outcome
Full-brand mobile banking app with end-to-end user flows and a scalable UI kit.
The problem
Digital-native users expect speed, clarity, and trust from their bank, but most apps still feel as if they were built for a branch visit. Sending money takes too many steps. Balance overviews bury the signal in noise. And when a card gets compromised, users feel powerless. Our client needed a banking experience designed from the ground up for Gen Z.
What I did
I started with interviews and a competitive benchmark across apps like Lunar, Monzo, and AYA – mapping where the category communicates trust well and where it falls short. Three concepts were developed and tested: a conservative approach, a high-energy one, and a third direction that balanced both.
From the winning concept, I built out the full brand (including a logo where the Z nods to Gen Z and the dollar sign), a scalable UI kit, and high-fidelity screens for the three core flows users struggled with most: sending money, reading their finances, and managing card security.
Three problems solved
Transfer
Send money via phone number or email in a handful of taps — no account numbers, no confusion.
Overview
Intuitive charts replace raw transaction lists, with multi-level breakdowns and live card mapping.
Security
Users can freeze, limit, or cancel a card instantly — and access safety shortcuts without hunting through settings.
Result
A complete, brand-led mobile banking product — from logo to prototype — designed to give Gen Z users genuine control over their finances. The UI kit ensures the system can scale as the product grows.